Strategic Planning and its Role in Sustainable Development: A Survey of Students in the Department of Public Relations at the Faculty of Information - Al-Farahidi University

Abstract

Public Relations is one of the phenomena that arose from the beginning of human awareness of the importance of communication in the course of human life. It thus developed with the developments and complexities of life, and the emergence and diversity of societies. It began to interact with these basics by using communication, its means, and the developments that occurred in it. It also interacted with public opinion in persuasive methods. It relied mainly on planning and formulating plans that suit current and future needs. Hence, it took the lead in developing planning strategies for the development of future resources, as they are among the most important resources that preserve natural resources for future generations. Therefore, the planned construction process is considered for the segment of specialists in public relations work. One of the tasks that has a significant and direct impact on the future of sustainable development because of the important role played by public relations and qualified workers as scientific academic graduates who carry the vision and achieve the required goals.